I recently caught up with the guy who does all of our great photography and video work - Darcy Haight from Full Frame Videography.
I wanted to ask him a few questions about real estate photography from the perspective of the photographer so that I could get a deeper understanding of one of the most important parts of the marketing process. It's estimated that over 90% of home sales are initiated online through the use of some type of marketing. Whether buyers first see a house on Realtor.ca, Facebook, Instagram, Snapchat or one of the hundreds of other sites out there, the data shows that buyer's first impressions of a house almost always come from an online source. This statistic alone makes the case for great real estate photography!
It has also been estimated that the average North American now has an attention span of about 7 seconds!
With these two factors in mind, it's clear that having photos that give a great first impression and capture the buyer's attention immediately is essential to marketing a home properly. Gone are the days of Realtors taking their own pictures with a cell phone (yes, this still happens).
Here are the highlights of my conversation with Darcy:
Q: What should Sellers do to prepare their house for the photos?
A: Staging is everything! Clean the entire house and start decluttering. Letters, books, remotes, shoes, coats, even toothbrushes, should all be put away in drawers or closets. Basically, remove everything that isn't furniture. Also remember to turn on all lights, lamps, and open all blinds and drapes to let in as much light as possible before shooting photos.
Q: What are some technology/strategy changes that have changed how real estate photos are being taken?
A: With the advancement of digital photography and internet file sharing, your real estate photos can be ready 24hours after they're taken. This is crucial to getting your listing up on the internet as quickly as possible. Also with professional photographers using high end software such as Lightroom and Photoshop, you can be assured that your house will look its very best in all your photos.
Q: What does the future of real estate photography look like? Any trends that are gaining momentum? Any strategies that are dying out?
A: Ariel photography/videography is now the cats meow. This trend has been growing at an alarming rate and will continue to dominate in real estate marketing. However costly, 3D virtual tours have also started to emerge. 3D virtual tours allow the buyer to navigate through the house as their own pace and get a better feel of the layout of the house. This technology is fairly new to the real estate marketing world however its presence is growing. The only marketing strategies I've noticed dying out are lengthy virtual tours. Aim to have your video exceed no longer than 1.5 minutes. By doing this you can be sure to keep your viewers attention throughout the video.
Q: Why should Realtors hire a professional photographer & videographer?
A: With the help of a professional photographer/videographer your listing will look its absolute best with proper lighting, exposure, and creative flare in each photograph. High quality photos and videos of your listings will reinforce your professional services and image. A picture's worth a thousand words; make sure they're the right words.