One of the most challenging types of homes to sell is a vacant home. Home buyers typically have a harder time falling in love with a house if it's vacant for a couple of reasons:
1) It's difficult to market a vacant home because the pictures and videos just don't look that great.
2) Buyers are looking for something that feels like a home, not just a house.
At The Rossman Team we have figured it out! Here are some examples of how we can help:
Almost all real estate transactions are initiated online. Quite frankly, people fall in love with our listings before they even book a showing! At The Rossman Team, we offer a virtual staging service to clients with vacant homes. Because people's first contact with our listing is online, virtual staging allows people to fall in love with a home that doesn't seem so empty. Here are a couple of examples...
Lifestyle Video vs. Video Walk-Through
At The Rossman Team, we LOVE making amazing videos for our clients, but with a vacant home, it is extra important to know what you're doing. If we had our videographer simply walk through the house with his camera, it would be very obvious that the house was empty. Our Lifestyle videos are perfect for directing the consumer's attention to what we ❤️ about the house, and not to the fact that it's vacant.
Here is an example...
Now, be honest: Was your focus in that video on; the vacant house, or the beautiful house?